Score Hospitality curates once-in-a-lifetime, immersive fan experiences at the world’s biggest sporting events for clients who expect the very best of everything. Its relationships with premier athletic clubs and exclusive venues affords its clients access to not only games and championships, but also to the best travel, hospitality, dining, and pre-and post-game celebrations.
In January of 2022, under the banner of its sister company Steel Media, Score Hospitality brought clients from several countries to Los Angeles for SuperBowl LVI. As part of the multi-day experience it held exclusive celebrations at the spectacular Tatel Beverly Hills, where clients pre-gamed with legendary sports figures, entertainers, and global influencers including former NFL star Michael Irvin, “The Playmaker,” Dante Hall, Lesean McCoy, Georgia Sinclair, Luck, Ne-Yo, and Foodgod, to name a few. KSC was retained to secure media coverage, create buzz, and assist with sourcing additional entertainment and A-list guests to walk the red carpet.
Among the talent and guests secured by KSC included Latin Grammy award-winning singer Paulina Aguirre, international model Elena Belle, Million Dollar Listing lead Tracy Tutor, The Big Bang Theory Actress Alice Amter, among others. These VIP attendees not only lent additional cache to the event, but many also have significant social media followings. Their posts reached hundreds of thousands of fans and followers, which helped grow awareness of the events and Score Hospitality.
Pre- and post-event media coverage of the event was significant during a period in which hundreds of other events were taking place around the SuperBowl. KSC achieved this by hand-selecting a list of individual reporters and news desks in Los Angeles and New York, personally coordinating interviews, and providing useful assets from photos to b-roll. Among the coverage were pre-event features in the Hollywood Reporter and Awards Focus, focused on CEO Luis Rodriguez, further elevating both Score and Steel Media.
AWARDS FOCUS: Steel Media’s The Big Game Celebrations Highlight Super Bowl Weekend
HOLLYWOOD REPORTER: Super Bowl LVI: Roundup of Concerts, Events and Parties in Los Angles During Big Game Week
BILLBOARD: A Complete Guide to Every Super Bowl 2022 Party & Event
CELEBRITY LAND: Fiestas y eventos del Super Bowl 2022 – Cartelera
DAILY MAIL: DJ Georgia Sinclair brings her A-game in a body-hugging ensemble as she poses next to singer Ne-Yo and model Shanina Shaik at LA event
EXTRA: SuperBowl Parties 2022
HOLLYWOOD TIMES: Tatel to Commemorate Superbowl LVI with VIP Event Hosted by Michael Irvin and Ne-Yo
PEOPLE MAGAZINE: See Everyone Celebrating in LA Ahead of Superbowl LVI
VARIETY: Ultimate Superbowl Party Guide